Several countries in the EU follow the ban on Google Analytics
Astro Bug/10211122
Trending...
- Dominating Business Intelligence: Informer Tops the BI & Analytics Survey for the Fourth Time
- Stonely Unleashes Innovative Platform for Homeowners: Design and Order Kitchen Countertops Online with Ease!
- Pet Professional Guild Appoints Tom Candy to Its Steering Committee
Denmark's Data Protection Authority, has declared the Google Analytics tool illegal for data transfers abroad without additional measures. Investigators fully examined the service's setting and terms and have issued their decision and said the tool cannot be used in its current form without implementing supplementary measures.
HO CHI MINH, Viet Nam - AstroBug -- Denmark has joined France, Austria, and Italy as the fourth country to deem the usage of Google Analytics unlawful. This conclusion was announced in a Press Release issued by the Data Protection Authority (DPA), Datatilsynet and is the result of a concerted pan-European approach to stop the abuse of personal data.
It is not the first time the Danish DPA has expressed concern about the usage of Google having released a statement a few months ago claiming that the use of Google Workspace (previously G-suite) for municipalities was in breach of the EU General Data Protection Regulation (GDPR).
Data Protection Authorities (DPAs) are independent public agencies with investigative and remedial powers that supervise the execution of data protection legislation.
The Danish DPA determined that using Google Analytics is illegal. The judgment is based on an individual case, yet it expresses a common European viewpoint on personal data processing.
Unlike the other DPAs, the Danish DPA investigated GA's data transfers at its own discretion rather than in response to a complaint.
It said that the GDPR is designed to preserve EU citizens' privacy. This implies that you should be able to access a website without fear of your personal information being compromised. In this regard, they have carefully analyzed Google Analytics, particularly in light of recent judgments made by other Member States.
More on Astro Bug
The Danish DPA came to the same decision as the other Member States after thorough analysis. The usage of Google Analytics in its current form and settings is illegal.
What to do if you're using Google Analytics
Datatilsynet could not provide much advice or measures on what to do if you are using Google Analytics. The best solution: stop using Google Analytics or you have to add reverse proxy and pseudonymization.
Assess whether you are compliantly using the tools and whether you can implement appropriate extra measures. Take the extra steps to implement a plan going forward, and ideally, find another product that does not abuse customer data, is respectful to its users, and complies with the law.
Go for compliant zero-party or first-party data options only - data that's provided by the customer voluntarily. Because it is derived directly from a company's actions and users, it is more accurate and relevant than second & third-party data, and will also reduce legal and ethical concerns.
About R Digital
R Digital and Partners build technology that is cookieless by design and does not collect any personal data while providing the insights you need.
We specialize in providing Digital Solutions using cutting-edge technology, helping businesses grow by increasing customer or staff satisfaction through applied Digital Strategies, and utilizing behavioral data to personalize the user experience.
R Digital uses AesirX technology, launching the world's first Privacy-ensured Solution utilizing safe and secure tech to enable and empower customers and partners globally to become compliant and avoid potential criminalization by unclear laws and regulations.
More on Astro Bug
This privacy-first solution is designed to protect humankind from Big Tech's systematic abuse in marketing (Digital Twins, Soulbound Tokens, DID, and similar concepts of protocolization of humans included.) by combining AesirX + Concordium ID Layer to protect users' personal data; so it cannot be exploited. Now everyone has a choice to use technology that isn't based on abusive strategies and where ownership of data is 1st party.
Services include custom privacy-by-design *aaS, PaaS & SaaS Solutions, Digital Transformation, Website & E-Commerce Solutions, Analysis, Conceptualization, Wireframing, UX|UI Design, QA, Automated Testing, Deployment, Hosting, WEB2, and WEB3.
How can we help you? Connect with R Digital on LinkedIn (https://www.linkedin.com/company/r-digital-viet...), Facebook (https://www.facebook.com/r.digital.global), or visit https://r-digital.tech/
It is not the first time the Danish DPA has expressed concern about the usage of Google having released a statement a few months ago claiming that the use of Google Workspace (previously G-suite) for municipalities was in breach of the EU General Data Protection Regulation (GDPR).
Data Protection Authorities (DPAs) are independent public agencies with investigative and remedial powers that supervise the execution of data protection legislation.
The Danish DPA determined that using Google Analytics is illegal. The judgment is based on an individual case, yet it expresses a common European viewpoint on personal data processing.
Unlike the other DPAs, the Danish DPA investigated GA's data transfers at its own discretion rather than in response to a complaint.
It said that the GDPR is designed to preserve EU citizens' privacy. This implies that you should be able to access a website without fear of your personal information being compromised. In this regard, they have carefully analyzed Google Analytics, particularly in light of recent judgments made by other Member States.
More on Astro Bug
- Emmy Award Winning Journalist Joins Prominent Haddonfield Real Estate Agency
- Founder Brings Inaugural Event To Braselton Georgia At Legendary Resort and Winery
- HBCUs Among Groups Heading to The Bahamas for Track & Field Competition in March 2024
- Noble World Foundation Proposes UN Security Council Reform to Foster Global Peace
- The Dog Gurus to Host Their Business Breakthrough Workshop In 2024
The Danish DPA came to the same decision as the other Member States after thorough analysis. The usage of Google Analytics in its current form and settings is illegal.
What to do if you're using Google Analytics
Datatilsynet could not provide much advice or measures on what to do if you are using Google Analytics. The best solution: stop using Google Analytics or you have to add reverse proxy and pseudonymization.
Assess whether you are compliantly using the tools and whether you can implement appropriate extra measures. Take the extra steps to implement a plan going forward, and ideally, find another product that does not abuse customer data, is respectful to its users, and complies with the law.
Go for compliant zero-party or first-party data options only - data that's provided by the customer voluntarily. Because it is derived directly from a company's actions and users, it is more accurate and relevant than second & third-party data, and will also reduce legal and ethical concerns.
About R Digital
R Digital and Partners build technology that is cookieless by design and does not collect any personal data while providing the insights you need.
We specialize in providing Digital Solutions using cutting-edge technology, helping businesses grow by increasing customer or staff satisfaction through applied Digital Strategies, and utilizing behavioral data to personalize the user experience.
R Digital uses AesirX technology, launching the world's first Privacy-ensured Solution utilizing safe and secure tech to enable and empower customers and partners globally to become compliant and avoid potential criminalization by unclear laws and regulations.
More on Astro Bug
- India Fest 2024 on Jan 27, 2024 at KY Expo Center
- Genuine Hospitality, LLC Adds the Hampton Inn - Columbia, MO to Growing Portfolio
- REA 'Peace of Mind on the Move' Study achieves Highly Commended recognition in the category Excellence in Coaching by ABP November 2023
- Revolutionizing FEC Chain Stores with Our Cutting-Edge Ordering& Warehousing System
- Media Personality Cyrus Webb celebrates 20 years and over 12,000 guests on Conversations LIVE radio show
This privacy-first solution is designed to protect humankind from Big Tech's systematic abuse in marketing (Digital Twins, Soulbound Tokens, DID, and similar concepts of protocolization of humans included.) by combining AesirX + Concordium ID Layer to protect users' personal data; so it cannot be exploited. Now everyone has a choice to use technology that isn't based on abusive strategies and where ownership of data is 1st party.
Services include custom privacy-by-design *aaS, PaaS & SaaS Solutions, Digital Transformation, Website & E-Commerce Solutions, Analysis, Conceptualization, Wireframing, UX|UI Design, QA, Automated Testing, Deployment, Hosting, WEB2, and WEB3.
How can we help you? Connect with R Digital on LinkedIn (https://www.linkedin.com/company/r-digital-viet...), Facebook (https://www.facebook.com/r.digital.global), or visit https://r-digital.tech/
Source: r-digital.tech
0 Comments
Latest on Astro Bug
- The World's No.1 Superstar Rings in 48th Birthday and 25 Years as an Entertainer
- Devart Is the Winner of 2023 New World Report Software and Technology Award
- Unveiling a Secluded Paradise: Beachfront Home on Dog Island, Carrabelle, Florida, Goes to Auction
- SalonInteractive Launches in Square App Marketplace to Provide eCommerce, Marketing & More to Beauty Professionals
- RacquetX Announces Miami Open Experience as Excitement Builds for Landmark 2024 Event
- Pet Professional Guild Appoints Tom Candy to Its Steering Committee
- Dominating Business Intelligence: Informer Tops the BI & Analytics Survey for the Fourth Time
- Advcash adds instant Pix payments in Brazil
- Floris United Methodist Church announces first-ever mission trip for people with disabilities
- Sip Social Co. Partners With Omnify To Streamline User Experience Across Growing Operations
- Fred Nassiri Relaunches "Love Sees No Colour"
- The Dog Gurus Bring Light to Mysterious Respiratory Illness in Dogs
- The Samuel Lawrence Foundation Presents Live from Dubai: First Friday Series Webinar on Dec 1
- Wohler makes the Evertz Quartz Protocol available for their iAM-SUM audio monitors & iVAM-SUM AV monitors
- Genuine Hospitality, LLC Adds Two, Southwest Florida Hotels, to Growing Portfolio
- The CPSE Shenzhen 2023 was inaugurated on October
- Bill Edwards Foundation for the Arts and Ericka Dunlap Collaborate with Local Nonprofits to Celebrate Diversity at Mahaffey
- New York Young Republican Club Endorses Allen Mashburn For Lieutenant Governor Of North Carolina
- Diane Gray-Smith Joins STS Capital Partners
- PMUniversity Now Offers Emerging Tech Training As An Authorized Training Partner With Certnexus