Astro Bug

NEW YORK - AstroBug -- Gugu Guru, a platform that simplifies brand x mom collaborations, recently announced the launch of its new highly demanded BrandAccess: Mom Creators offering for mom-focused brands.

BrandAccess: Mom Creators was developed to solve the multiple challenges both brands and influential moms face when looking to collaborate with each other.  Brand representatives often spend hours "doom scrolling" trying to find and collaborate with the right influential moms, losing precious time that could be spent on growing the brand. Moms are overwhelmed with the amounts of messages and inquiries received from brands daily, many of which are misleading, "scammy" or requests to promote lower-quality products.

"Finding influencers that understand the nuances of each social media platform, AND can create high-quality, engaging content, AND have an infant in a very specific age range, AND can deliver assets on time is a tall order," said Amie Stanton, Director of Brand Engagement and Cause at 4moms. "Thankfully Gugu Guru has a rolodex of diverse, dependable, and creative parents who will deliver exactly what you are looking for."

Starting at just $375 per campaign, BrandAccess: Mom Creators allows brands to promote a collaboration opportunity across Gugu Guru's network of over 50,000 mom creators & influencers. Gugu Guru accepts applications from interested moms and then curates a list of moms who are ready & excited to partner.

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To get started, a brand selects a tier based on its campaign goals and then submits an intake questionnaire detailing ideal profile, requirements and terms of the collaboration. Gugu Guru then promotes the opportunity to its network of over 50,000 moms and collects applications. The final step is to provide the brand a curated list of vetted, high-quality influential moms who are excited to collaborate on the brand's terms.

At $375, the Starter tier offers basic targeting and is best for brands that are new to working with influential moms.  The Scale tier ($750) which offers advanced targeting, dedicated account manager and a custom creative brief is best-suited for brands that have clearly identified their ideal customer profile and wish to scale their efforts.

In just a click of a button, BrandAccess: Mom Creators makes collaborating with the right mom influencers quick & easy. The service can be used for influencer campaigns, affiliate marketing efforts (including scaling TikTok Shop affiliates), ambassador programs, and also for conducting market research.

With the new BrandAccess: Mom Creators service, Gugu Guru also alleviates another major pain point for brands – ghosting. Gugu Guru stands by its vetted high-quality mom influencers and guarantees they have indicated interest and will be responsive. If for any reason, an influencer becomes unresponsive, Gugu Guru will send a suitable replacement influencer to the brand within 3 business days.

In just the first week of BrandAccess: Mom Creator's roll-out, notable brands such as Blueberry Pediatrics, Sleep of Mind, Hoppity Learning, Pendy and more have signed on for the instant, easy connections with a wide variety of influential moms.

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"Since we launched, one thing has become abundantly clear and that is brands and moms just need a simple way to collaborate," said Monica Banks founder & CEO of Gugu Guru. "We knew if we could solve that one big problem, it would be highly beneficial for all parties. BrandAccess: Mom Creators is designed to do just that. We're excited to be the conduit for high-quality brands to connect with moms for powerful partnerships and vice-versa."

For more information on BrandAccess: Mom Creators: https://creators.guguguru.com/mom-creators-access

About Gugu Guru

Founded in 2015 by Monica Banks, a marketing consultant in the parenting industry, Gugu Guru simplifies brand x mom collaborations. Brands and Moms thrive when partnered effectively, but finding the right partners can be a hassle for both parties. Gugu Guru serves as a trusted bridge between brands and moms so that both can flourish. Originally focused on personalized content for parents, Gugu Guru has evolved into the largest community of mom content creators in the world. With a mission to help one million moms get in on the creator economy, Gugu Guru has facilitated collaborations and connections between moms with over 500 brands since its inception. Featured in Parents Magazine, Washington Post and Huffington Post, Gugu Guru has been recognized for its innovation and impact in the mom market. Learn more at guguguru.com.