Astro Bug

MELBOURNE, Australia - AstroBug -- MELBOURNE, AUSTRALIA — Australian pet innovation company Super Feedy is expanding into the United States, with its award-winning 4-in-1 dog feeding system now available to American pet parents through Chewy.

The U.S. launch marks a major milestone for the Melbourne-founded company, taking an Australian-designed pet innovation from its beginnings with two family dogs to one of the world's largest pet markets.

Founded by Australian entrepreneur Ryan O'Neill Fong, Super Feedy was created after Fong saw the limitations of conventional slow feeders with his own dogs, Belle and Marley. Rather than creating another dog bowl, he set out to rethink the entire feeding experience.

The result is the Super Feedy 4-in-1 Feeding System, combining four everyday functions in one versatile product:

• Slow feeding to encourage dogs to eat at a calmer, more controlled pace.
• Lick mat enrichment with a reversible, two-texture design.
• Meal preparation and storage, with the lick mat doubling as a sealing lid.
• Travel feeding, supported by a patented suction-cup base designed to prevent dogs from tipping or flipping the bowl on smooth surfaces.

The product's innovative design was recognised internationally in 2025, when Super Feedy was named Travel Feeders/Waterers Product of the Year at the Pet Innovation Awards, following more than 2,500 nominations from around the world.

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"We never set out to build another dog bowl. We wanted to rethink what mealtime could be for dogs and their parents. Belle and Marley were the reason we started — they helped us see there was an opportunity to build something far more useful than a traditional slow feeder."
— Ryan O'Neill Fong, Founder of Super Feedy

More than a slow feeder

Traditional slow feeders are designed primarily to slow down eating. Super Feedy takes a broader approach, combining feeding, enrichment, preparation, storage and travel into one system.

Its philosophy is captured in Designed Around Dogs — the belief that pet products should be created around the natural behaviours and needs of the animals using them.

"The pet industry has traditionally separated feeding, enrichment and travel into different products. We asked a simple question: why can't one product do more, if it's designed properly?"

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— Ryan O'Neill Fong

Super Feedy's 4-in-1 Feeding System is now available to U.S. customers through Chewy. Designed Around Dogs. Mealtime Reimagined.

Media Contact

Ryan O'Neill Fong, Founder, Super Feedy
ryan@superfeedy.com · https://superfeedy.com/